Affiliate Marketing for SaaS – Building & Scaling your Partner Program

Join Travis from Semrush & Jessica from Tapfiliate in an exclusive conversation on a wide-ranging, practical—and accessible—plan for how to build sustainable affiliate programs for SaaS.

This video is for you if you are wondering:

• Where to find the right kind of affiliates?
• How to create the referral program that really works?
• How to attract the right kind of traffic?
• How to target various geographies?
• How to build a sustainable partner program that mints cash?

Meet the speakers

Travis Jacobson

Travis is the head of affiliate marketing at Semrush and has over 13 years of experience as an affiliate program manager and affiliate marketing consultant. An alumnus of the University of Utah, Travis has scaled partner programs at Automattic & Thermoworks in the past. His experience in both the e-commerce and lead generation verticals of affiliate marketing has allowed him to manage a wide range of affiliate programs over the years.

Jessica Rangel

Jessica is the marketing manager at Tapfiliate, one of the leading affiliate tracking software. Her professional interests are centred around writing, creating, and designing content. She spends most of her time writing content, riding a bike and attempting to master the Dutch language.