channelpartners
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Industry Insights
Proofpoint Expands Channel Strategy with AI-Native Security Platform for MSPs and SMBs
Proofpoint expands its channel strategy post-Hornetsecurity acquisition, launching an AI-native Total Protection 365 suite tailored for MSPs serving SMBs.
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Solution Roadmaps
FinOps as a Service – The Market Opportunity for Azure MSPs
As cloud costs surge, managed service providers are adopting FinOps to help clients optimize Azure spending, leveraging AI and specialized…
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Industry Insights
The Microsoft MSP Opportunity for Healthcare Industry Solutions
Microsoft-focused Managed Service Providers offer a strategic partnership opportunity for healthcare vendors, helping them deploy secure, compliant cloud solutions to…
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Partner Showcase
Leading Frontier Firm Transformation: The Partner Opportunity
Microsoft's Frontier Firm vision, where enterprises operate via smart AI agents, creates massive opportunities for channel partners deploying and monetizing…
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Best Practices
Why the Old GTM Playbook is Dead: 4 Surprising Truths About Ecosystem-Led Growth
Traditional GTM playbooks are failing in saturated markets. Ecosystem-Led Growth (ELG) leverages partner networks for 53% higher win rates, 46%…
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Industry Insights
Driving Channel Velocity in an AI-First World: Building on Microsoft Marketplace Momentum
Microsoft Marketplace accelerates partner success in an AI-first world by enabling flexible commerce, co-sell motions, and recurring revenue through expert…
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Partner Showcase
Inforcer: Transforming Your MSP into a Managed Intelligence Provider (MIP)
Inforcer helps MSPs evolve into Managed Intelligence Providers (MIPs) by standardizing Microsoft 365 policies, enabling AI orchestration, and delivering predictive…
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Solution Roadmaps
The Desktop App Modernization Opportunity: App-V to MSIX Migration Creates a Major Revenue Stream for Channel Partners in 2026
With App-V support ending in April 2026 and Windows 10 EOS behind us, enterprises must migrate legacy desktop apps to…
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Industry Insights
The AI-Powered Partner: Winning in the Microsoft Ecosystem
Partners in Microsoft's ecosystem are leveraging AI to automate operations, scale co-sell and marketplace activities, monitor pipelines, and generate insights,…
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Industry Insights
Open Banking and APIs: The Universal Connectivity Layer for Agentic Commerce
Open banking and standardized APIs serve as the essential connectivity layer for agentic commerce, enabling autonomous AI agents to access…
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