Industry Insights
In-depth channel industry analysis and news tailored for resellers, MSPs, VARs, and system integrators navigating the evolving technology ecosystem.
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The AI-Powered Partner: Winning in the Microsoft Ecosystem
Partners in Microsoft's ecosystem are leveraging AI to automate operations, scale co-sell and marketplace activities, monitor pipelines, and generate insights,…
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Open Banking and APIs: The Universal Connectivity Layer for Agentic Commerce
Open banking and standardized APIs serve as the essential connectivity layer for agentic commerce, enabling autonomous AI agents to access…
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AI Spending Impact, Channel Share Decline, and MSP Growth Strategies With Jay McBain
Industry guru Jay McBain discusses how surging AI-driven IT spending ($6T+) bypasses traditional MSP channels, shrinking their share. MSPs must…
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The New Managed Services Product Portfolio – What Becomes Possible in the AI Era
The traditional managed service provider model was built for a predictable world: monitor devices, patch systems, resolve tickets, and ensure…
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MSP 4.0 – Operating Blueprint for MSPs in the Era of Hyperscale AI
In the rapidly evolving landscape of IT services, Managed Service Providers (MSPs) are entering a transformative phase often dubbed “MSP…
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MSP 4.0 – Market Strategy for Managed Service Providers in the AI Era
Make AI your core operating system, evolve from basic IT support to premium AI Business Accelerators, master intelligent market strategy,…
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Microsoft’s Role in an AI Agent World is a Problem for Them, says Intelligent Alpha’s Doug Clinton
Intelligent Alpha's Doug Clinton joins 'Closing Bell' to discuss the recent direction of Microsoft and Meta, if problems around Microsoft's…
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Agentic Commerce: The Channel Partners Opportunity
In the not-so-distant future, you won’t browse Amazon, compare prices across tabs, or fumble through checkout forms. Instead, you’ll simply…
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PartnerOptimizer Wins 2026 TechXcellence Innovation of the Year Award for PIPE
The recognition positions PIPE as a standout innovation that shifts partner strategy from reactive management to proactive, intelligence-led decision-making.
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HubSpot Announces the Technology Partner Program
The key change is the introduction of clear, structured tiers with transparent requirements and escalating benefits.
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