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Cloud Marketplaces: The Next Chapter of Growth

The AWS Marketplace provides a new sales channel for ISVs and Consulting Partners to sell their solutions to AWS customers. 

This entry is part 1 of 1 in the series Co-Selling through Cloud Marketplaces

One keynote example of an important partner ecosystem trend are Cloud Marketplaces, like those operated by AWS and Azure.

B2B marketplaces are on track to command a massive $17 trillion by 2030, a McKinsey & Company projection that paints a future of marketplace-centric economy.

Vendors like Crowdstrike are now breaking the $ billion threshold for sales through the AWS marketplace!

In this video, Jay McBain, Chief Analyst at Canalys, discusses the future of cloud marketplaces and their impact on business growth. McBain provides insights into the current state of cloud marketplaces and how they are evolving to meet the changing needs of businesses.

McBain starts by explaining the concept of cloud marketplaces and their role in the digital transformation of businesses. He highlights the importance of cloud marketplaces as a one-stop shop for businesses to discover, procure, and manage cloud services.

  • The Current State of Cloud Marketplaces – McBain discusses the current state of cloud marketplaces, emphasizing the dominance of major players like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform. He explains how these marketplaces offer a wide range of services and solutions, making it easier for businesses to find and implement the right cloud solutions for their needs.
  • The Evolution of Cloud Marketplaces – McBain explores the evolution of cloud marketplaces and how they are becoming more than just a platform for buying and selling cloud services. He discusses the emergence of ecosystem-driven marketplaces, where businesses can access a variety of complementary services and solutions from different vendors within the same marketplace.
  • The Impact on Business Growth – McBain highlights the impact of cloud marketplaces on business growth. He explains how these marketplaces enable businesses to accelerate their digital transformation by providing access to a wide range of innovative solutions. McBain also discusses the role of cloud marketplaces in driving collaboration and partnerships between vendors and customers.

In conclusion, McBain emphasizes the importance of cloud marketplaces in the future of business growth. He encourages businesses to leverage these marketplaces to stay competitive in the rapidly evolving digital landscape.

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