The AWS re:Invent 2023 conference featured a highly anticipated Partner Keynote by Dr. Ruba Borno, VP Worldwide Channels & Alliances.
In this talk Dr. Borno discussed the latest advancements in cloud technology and how AWS partners can leverage these innovations to drive business growth and success.
In the opening of her keynote, Dr. Ruba Borno emphasized the importance of partnerships in the AWS ecosystem.
She highlighted the collaborative nature of the cloud industry and how AWS is committed to supporting its partners in their journey towards success.
Ruba dives into the world of strategic partnerships to show how AWS and AWS Partners are achieving impossible firsts, helping customers reimagine their business models and drive business outcomes, and shares how AWS is improving the digital experience for partners and connecting them with higher-value opportunities and longer-term success.
You will hear from partners and customers on how AWS works together with partners across industries and geographies to provide innovative solutions, robust customer opportunities, and tailored content and programs that drive collective prosperity.
Advancements in Cloud Technology
Dr. Borno discussed the latest advancements in cloud technology, including the introduction of new services and features by AWS. She highlighted the importance of staying updated with these advancements to remain competitive in the market.
Some of the notable advancements mentioned in the talk included enhanced security features, improved scalability, and the integration of machine learning capabilities into various AWS services.
Leveraging AWS Innovations
Dr. Borno emphasized the importance of AWS partners leveraging these innovations to deliver value to their customers. She discussed how partners can take advantage of AWS’s extensive portfolio of services to build innovative solutions and differentiate themselves in the market.
She also highlighted the importance of training and certification programs offered by AWS to help partners develop the necessary skills and expertise to effectively utilize these innovations.
Driving Business Growth
Dr. Borno shared insights on how AWS partners can drive business growth by leveraging the AWS ecosystem. She discussed the various go-to-market strategies and resources available to partners, such as co-selling opportunities, marketing support, and access to AWS’s extensive customer base.
She also emphasized the significance of building strong customer relationships and understanding their unique needs to deliver tailored solutions that drive customer success and satisfaction.
In conclusion, Dr. Ruba Borno’s Partner Keynote at AWS re:Invent 2023 highlighted the importance of partnerships and the opportunities available for AWS partners to leverage the latest advancements in cloud technology. By embracing these innovations and utilizing the resources provided by AWS, partners can drive business growth and success in the rapidly evolving cloud industry.
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