How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch

How did the largest product-led growth enterprise company in the world find success?

In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders Fund Partner Sam Blond.

Atlassian is trading at over $40B with revenue north of $3B. When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to.

So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth?