Become a 365 Apps Pro
An end-to-end platform and marketing engagement for 365 managed service providers.
A keynote campaign for our Microsoft Cloud Solutions accelerator is the 365apps.pro marketing portal.
This offers an end-to-end engagement for 365 partners where they can access solution innovation programs and also participate in the lead generation marketing for them.
The 365 Opportunity and Market Landscape
In this CRN interview Microsoft exec Scott Manchester, VP of Windows 365 (W365) and Azure Virtual Desktop (AVD) sets the scene, explaining that Microsoft solution providers continue to play a major role in bringing the vendor’s Azure Virtual Desktop and Windows 365 virtualization technology to customers, and recent innovations to the Microsoft virtual desktop stack should help them ride the growing Desktop-as-a-Service wave.
Example partners include Telcos, who complement their core telephony services with this strategy.
As Telcos typically specialize only in network services they often partner and co-brand with Cloud providers to offer these additional IT services. For example Orange partners with Microsoft, both for Azure value add and also as a 365 partner. Similarly Microsoft and Vodafone have signed a 10 year partnership to execute this same model.
MSP 360 provides this expert article on how to sell 365 as a managed service:
“Convincing clients to purchase Microsoft 365 from you as a managed service can also be challenging. Most customers know that they can obtain the platform directly from Microsoft if they wish. You must, therefore, overcome this sales objection by making clear to clients the extra value they will get by purchasing Microsoft 365 from you as a managed service. Keep reading for tips on how MSPs can optimize their sales strategy around Microsoft 365.”
MSP Enablement
A key dimension of this campaign is to provide a full enablement suite for 365 partners that helps them adopt the platform strategy required to scale their operations.
Vendors provide multi-tenant solutions to manage Microsoft users, Azure resources, and Intune devices in a single pane. For example N-Able offers Commander, which enables MSPs to manage, secure, standardize, and automate Microsoft 365 users, Azure resources, and Intune devices all from a single console, and can now also manage 365 Cloud PCs.
