Sippio: Unlocking Strategic Wins for UC Resellers and Service Providers

Join UC Today’s Kieran Devlin as he sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore the evolving landscape of cloud communications.

With enterprises shifting towards integrated communication platforms like Microsoft Teams and Zoom, resellers and service providers must adapt to stay competitive.

This discussion uncovers the strategies and insights that can drive success in 2025 and beyond. How can UC resellers and service providers thrive in an increasingly cloud-driven world? In this insightful conversation, Steve Forcum breaks down the industry’s biggest trends and what it means for the channel.

Key discussion points

• Shifting Market Dynamics: How the industry is consolidating into major platforms like Teams and Zoom, and why resellers should focus on the down-market opportunity.
• Cost Savings & Productivity Gains: How organizations leveraging Teams Phone or Zoom Phone can reduce TCO by nearly 40% while streamlining operations.
• AI-Driven Innovation: The role of generative AI in enhancing cloud communication tools with features like automated call summaries and post-call coaching.
• Operator Connect Marketplace: Challenges and opportunities for service providers looking to enter, and how automation is key to profitability.

SIPPIO UC

SIPPIO enables UC (Unified Communications) resellers and service providers to adapt to enterprises shifting toward integrated communication platforms like Microsoft Teams and Zoom by providing a robust, flexible, and channel-focused voice enablement platform.

This platform simplifies the transition from legacy systems to cloud-based solutions, addressing the growing demand for seamless integration, cost efficiency, and enhanced productivity in enterprise communications.

• Seamless Voice Integration for Teams and Zoom: SIPPIO offers a streamlined solution to enable PSTN (Public Switched Telephone Network) calling directly within Microsoft Teams and Zoom Phone. Leveraging its Azure-native platform, SIPPIO eliminates the complexity of integrating voice services, allowing resellers and service providers to quickly deploy calling, texting, and collaboration features. This is critical as enterprises increasingly consolidate their communication tools into platforms like Teams and Zoom to reduce fragmentation and improve workflows.
• Support for Hybrid Transitions with SIPPIO Bridge: For enterprises not yet ready to fully migrate to cloud platforms, SIPPIO Bridge connects legacy PBX (Private Branch Exchange) systems to Teams and Zoom. This hybrid approach allows resellers to offer a gradual transition, enhancing existing infrastructure with modern collaboration features like SMS, WhatsApp Business, and e-Fax, without requiring an immediate overhaul. This flexibility meets enterprises where they are in their digital transformation journey.
• Automation and Simplified Provisioning: SIPPIO’s automation tools eliminate manual provisioning processes, reducing setup times and accelerating time-to-revenue for resellers. Features like automated activation, service management, and integration with Microsoft’s Operator Connect and Zoom’s Provider Exchange enable service providers to onboard customers efficiently across over 80 countries. This scalability is key for adapting to enterprises with global operations.
• Enhanced Offerings with Analytics and AI: SIPPIO equips resellers with advanced tools like SIPPIO CX (Customer Experience), which includes reporting, call recording, and AI-driven insights via partnerships with companies like Tollring and Akixi. These capabilities allow service providers to offer enterprises actionable data on communication patterns, compliance, and customer engagement—features that enhance the value of Teams and Zoom beyond basic voice services.
• Channel-Centric Ecosystem and Partner Empowerment: SIPPIO operates as a channel-only provider, meaning its success is tied to the growth of its reseller and service provider partners. Programs like the SIPPIO Partner Exchange connect partners with leads through marketplaces like Microsoft’s Operator Connect, boosting visibility and lead generation. Additionally, tools like SIPPIO Beacon, an AI-powered business intelligence solution, help partners manage services and upsell opportunities conversationally, enhancing their ability to meet enterprise needs.
• Cost Savings and Productivity Gains: By enabling Teams Phone and Zoom Phone, SIPPIO helps enterprises reduce total cost of ownership (TCO) by nearly 40% while streamlining operations. Resellers can leverage this value proposition to appeal to cost-conscious enterprises shifting to integrated platforms, offering them a compelling alternative to traditional telephony systems.
• Global Reach and Compliance: With coverage in over 80 countries, SIPPIO ensures resellers can support enterprises with international footprints. Its platform also addresses compliance needs (e.g., call recording for regulatory purposes), making it easier for service providers to meet the diverse requirements of enterprise clients adopting Teams and Zoom.

In summary, SIPPIO empowers UC resellers and service providers by offering a fast, easy, and flexible voice enablement platform tailored to the shift toward integrated communication ecosystems. By combining seamless integration, hybrid transition support, automation, advanced analytics, and a strong partner ecosystem, SIPPIO positions its partners to deliver high-value solutions that align with enterprise demands for efficiency, collaboration, and innovation on platforms like Microsoft Teams and Zoom.

What is SIPPIO Bridge?

SIPPIO Bridge is a key component of SIPPIO’s offerings designed to facilitate a smooth transition for enterprises moving from legacy telephony systems to modern cloud-based communication platforms like Microsoft Teams and Zoom Phone.

It acts as a hybrid connectivity solution, bridging the gap between traditional on-premises PBX (Private Branch Exchange) systems and cloud UC (Unified Communications) environments. Here’s a detailed explanation of what SIPPIO Bridge is and how it works:

How SIPPIO Bridge Works

SIPPIO Bridge is a cloud-native tool that integrates existing on-premises telephony infrastructure—such as traditional PBX systems, analog devices, or SIP trunks—with Microsoft Teams and Zoom Phone. It allows enterprises to maintain their existing investments in legacy systems while gradually adopting the advanced collaboration and productivity features of cloud platforms.

Essentially, it serves as a “bridge” to connect old and new communication technologies, enabling a phased migration rather than a disruptive, all-at-once shift.

• Hybrid Connectivity: SIPPIO Bridge connects on-premises PBX systems or SIP trunks to the cloud via SIPPIO’s Azure-based infrastructure. It uses SIP (Session Initiation Protocol) to route voice traffic between legacy systems and Teams or Zoom, ensuring compatibility and continuity of voice services.
• Seamless Integration with Teams and Zoom: Enterprises can extend PSTN (Public Switched Telephone Network) calling capabilities from their existing PBX into Microsoft Teams or Zoom Phone. Users can make and receive external calls through these platforms without abandoning their current telephony setup entirely.
• Support for Legacy Devices: For organizations still relying on analog devices (e.g., fax machines, elevators, or alarms), SIPPIO Bridge integrates these into the cloud environment via Analog Telephone Adapters (ATAs). This ensures that no equipment is left behind during the transition.
• Global Voice Enablement: Leveraging SIPPIO’s global carrier network, SIPPIO Bridge provides PSTN access in over 80 countries. It replaces or augments existing telephony providers, offering enterprises consistent voice services as they shift to Teams or Zoom.
• Flexibility in Migration: Enterprises can choose how and when to migrate users or locations to the cloud. SIPPIO Bridge allows some employees to use Teams/Zoom for calling while others remain on the legacy PBX, supporting a gradual rollout tailored to business needs.

Key Features and Benefits

• Cost Efficiency: By reusing existing PBX infrastructure, enterprises avoid the immediate expense of a full cloud migration, reducing total cost of ownership during the transition.
• Non-Disruptive Transition: Businesses can adopt Teams or Zoom at their own pace without interrupting daily operations or requiring extensive retraining.
• Enhanced Functionality: Users gain access to modern UC features—like SMS, WhatsApp Business, or e-Fax—layered onto their legacy systems through Teams or Zoom.
• Scalability: SIPPIO Bridge supports organizations of all sizes, from small businesses to large enterprises with complex, multi-site telephony setups.
• Reliability: Built on Microsoft Azure, it ensures high availability and redundancy, critical for maintaining voice services during the shift to the cloud.

Use Case Example

Imagine a mid-sized enterprise with a legacy Avaya PBX system across multiple office locations. The IT team wants to adopt Microsoft Teams for collaboration but isn’t ready to decommission the PBX due to cost or contractual obligations.

With SIPPIO Bridge, the company connects its Avaya system to Teams via SIPPIO’s platform. Employees can start using Teams for internal collaboration and external PSTN calls, while the PBX continues handling calls for other users or analog devices. Over time, as the enterprise phases out the PBX, SIPPIO Bridge facilitates a smooth shift to a fully cloud-based Teams Phone solution.

Why It Matters for Resellers and Service Providers

For UC resellers and service providers, SIPPIO Bridge is a powerful tool to meet enterprises where they are in their digital transformation. It allows partners to offer a low-risk, high-value solution that doesn’t force customers into an immediate “rip-and-replace” scenario. This flexibility strengthens partner-client relationships, increases retention, and opens opportunities to upsell additional SIPPIO services (e.g., analytics, AI tools) as the customer’s cloud adoption matures.

In essence, SIPPIO Bridge is a strategic enabler, providing a practical, hybrid pathway for enterprises to modernize communications while preserving their existing telephony investments. It’s a win-win for businesses and the resellers supporting them.