One powerful approach for SaaS venturing is to deploy off the shelf, white label solutions for particular use case and industry scenarios.
This avoids the complexities and expense of building new software and fast-tracks straight to the action of marketing and sales engagement.
There are market sectors where advantage comes not from new feature functionality, because it serves a common, commodity need and instead competition wins out through branding and sales model innovation.
Vertical UCCaaS
UCCaaS: Unified Communications as a Service, is a key opportunity sector where this approach could be applied for industries such as Healthcare, Hospitality or Sales.
For example IPC launched ICE Voice, a cloud-based audio solution built for traders and professional investors. 8×8 delivered a restaurant customer service solution for the Maple Hospitality Group.
A vendor that enables this capability is Acrobits, who offer a white label softphone builders platform, and ‘LinkUp‘, a fully branded video conferencing platform.
LinkUp is fully brandable, so you can add your logo, colors, and other branding elements to enhance the UI/UX. With LinkUp’s enterprise-grade functionality and sleek, professional UI, your company will stand out in customer meetings, video conferences, and sales calls. With its advanced features, user-friendly interface, and secure encryption, Acrobits’ LinkUp Video Conferencing Solution is a game-changer in the world of online communication.
Acrobits is a recognized technology leader in Mobile and Desktop unified communications solutions, developing the first mobile VoIP Application to appear in iTunes and Google Play in 2009, with over 140 million+ downloads. They’ve helped 600 communication service providers generate hundreds of millions of dollars in revenues for their clients using our white-label/OEM, IP-based, mobile-first solutions.
