Building Partner Ecosystems
Our ongoing expert article series shares insights on business models and technologies for building Partner Ecosystems.
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Best Practices
Partner Ecosystems – Next Generation Channel Business Models
Vendors including AWS, Microsoft, Shopify, Zoom, Slack and many others have pioneered a dynamic new channel business model: The Platform…
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Industry Insights
Why 2024 Will Be Known as the Inflection Point for Marketplaces and Partners: Jay McBain, Canalys
B2B marketplaces are on track to command a massive $17 trillion by 2030, according to a McKinsey & Company projection…
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Industry Insights
Open Banking: A Blueprint for Digital Innovation Enabling Partner Ecosystems
Open Standards and Developer Portals provide a platform for enabling developers to build innovative new digital services.
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Industry Insights
TMF: Exemplar Blueprint for Industry-wide Digital Ecosystem
Telco forum group offers an organizational and tooling blueprint for how industries can co-develop a shared Digital Ecosystem platform model.
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Industry Insights
Enterprise DevOps Ecosystems – Modular Platform for Building an Integrated DevOps Toolchain
Atlassian offers an open ecosystem approach where a multitude of different vendors can be plug and play integrated together to…
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Industry Insights
Blockchain Ecosystem – Blueprint for Partner Collaboration Model
Blockchain ecosystems are typically decentralized, meaning that no single entity has control over the entire network.
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Industry Insights
Why the Azure Cloud Marketplace is Key for Channel Partners: Darren Sharpe, Microsoft Marketplace
Microsoft offers a co-selling program and marketplace platform to maximize sales success for their partners.
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Partner Showcase
AWS Marketplace: Co-Selling Strategies with the World’s Largest Hyperscaler
Participating in the AWS Marketplace yields partner benefits including richer deal sizes, increased net new business and accelerated sales cycles.
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Partner Showcase
Unlocking Growth at DigitalOcean Through Cloud Marketplaces with Fer Oliveira, VP of Ecosystem
DigitalOcean offers multiple partnership pathways, from a flexible solutions partner program, to startup-specific partnerships and Marketplace application partners.
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Partner Showcase
Ecosystem Business Management with Workspan: Co-Selling Best Practices to Maximize Cloud Marketplace Partner Revenues
Ecosystem Business Management (EBM) is a strategic approach to managing partner ecosystems. It involves creating a network of partners who…
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