The State of Partner Sales: Studies in Excellence
With a foreword from Shopify CRO Bobby Morrison and VP of Partnerships Ritu Khanna, this report provides the both playbooks and the proof that partnership and sales teams need for leveraging their ecosystem as a main revenue driver.
Crossbeam teamed up with HubSpot and Partnership Leaders to create a powerful report: The State of Partner Sales: Studies in Excellence.
Inside, you will find a collection of incredible success stories from G2, Aircall, CallRail, Chili Piper, Gong, and IBM that all focus on:
🔥 Partnership and sales team alignment
🔥 Rolling out Ecoystem-Led Growth to sales teams
“The State of Partner Sales: Studies in Excellence” from HubSpot, Crossbeam, and Partnership Leaders with a foreword from Bobby Morrison, CRO, and Ritu Khanna, VP of Global Partnerships at Shopify is a collection of stories from key players in the industry who are finding success selling with their ecosystem partners.
These case studies show how unifying motions between companies and their partners, as well as partnership teams and their sales counterparts, can drive more revenue. The different approaches detailed in the stories of successful brands like G2, Gong, Chili Piper, and CallRail are invaluable for any organization aiming to harness the full potential of strategic partnerships.
What kind of results?
👉 3x better win rates from HubSpot-sourced deals (G2)
👉 7-digit monthly revenue with Gong (Chili Piper)
👉 167% increase of the HubSpot integration adoption (CallRail)
👉 20% increase in MRR (average revenue per opp) (Aircall)
👉 A $55M, 5-year CSP deal (IBM)
Building Trust and Authenticity Through Ecosystem-Led Growth
In this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-Led Growth to strengthen partnerships and create authentic, value-driven content.
Shawnie shares her unique journey from academia to content marketing leadership and emphasizes the importance of aligning marketing efforts with customer trust. She also talks about the misconceptions around AI in content creation and highlights the irreplaceable value of human creativity.
In this episode, you’ll learn:
(1) What Ecosystem-Led Growth is and how it empowers go-to-market strategies
(2) Why authentic content outperforms keyword-focused traffic tactics
(3) How to create content that earns trust and delivers real value
