How SIPPIO Empowers Channel Partners: Unlocking Growth & Innovation

SIPPIO enhances Microsoft 365 unified communications, particularly through its integration with Microsoft Teams, by providing robust voice enablement and advanced communication features.

In this episode of UC Today, host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today’s evolving market.

As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom.

Unlocking Partner Growth & Innovation

What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs? In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.

✔️ Tapping into untapped UC potential – Why the unified communications market isn’t saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling plan.
✔️ A smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantly.
✔️ The SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specialization.
✔️ Sales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation.

SIPPIO Unified Communications Solutions

Bring true voice calling capability directly into your customer’s favorite collaboration suites. SIPPIO is 100% Azure native to ensure the ultimate peace of mind with high availability, failover and security across the globe.

• Seamless Voice Integration: SIPPIO enables Public Switched Telephone Network (PSTN) calling directly within Microsoft Teams, allowing users to make and receive external calls without switching applications. Its Azure-native platform ensures high availability, low latency, and secure connectivity, supporting voice services in over 79 countries. This eliminates the need for traditional on-premises telephony hardware, simplifying infrastructure and reducing costs.
• Maximizing ROI on Microsoft Teams: SIPPIO emphasizes leveraging the full capabilities of Microsoft Teams—calling, meetings, chat, file sharing, and analytics—to maximize return on investment. With over 260 million Microsoft 365 users entitled to Teams, SIPPIO enables voice to ensure organizations use the platform as a complete collaboration hub, enhancing productivity and work-life balance through consistent interfaces across devices.
• SIPPIO CX Suite for Customer Experience: Through a partnership with Tollring, SIPPIO introduced SIPPIO CX, a suite of services including Reporting, Recording, and Recording + AI. These tools provide analytics, call recording, and AI-driven insights to monitor and optimize customer engagement strategies within Teams, ensuring compliance and improving service quality.
• Advanced Analytics and AI: SIPPIO’s partnerships, such as with Akixi and Solgari, integrate advanced call analytics and AI-powered contact center solutions. These provide real-time insights into call activity, performance, and customer interactions, enabling data-driven decisions and enhanced operational efficiency. The AI-driven Beacon service (set for release in 2025) further simplifies partner and customer interactions with conversational support and smart data use.
• Omnichannel Communication: SIPPIO expands Teams’ capabilities with integrated messaging options like SMS/MMS, WhatsApp, and Apple Messages for Business, creating a seamless omnichannel experience. This is particularly valuable in settings like higher education, where institutions like Roseman University have used SIPPIO to consolidate communication tools, reduce costs, and improve user engagement.
• SIPPIO Bridge for Legacy Systems: For organizations not ready to fully transition to cloud-based solutions, SIPPIO Bridge connects legacy PBX systems to Teams, enhancing existing investments with modern collaboration features like SMS and e-Fax, facilitating a gradual migration to cloud voice.
• Partner Ecosystem and Automation: SIPPIO’s Operator Connect and Partner Exchange programs empower managed service providers (MSPs) and resellers with tools for lead generation, automated activation, and service management. This streamlines deployment and enhances partner revenue opportunities, indirectly benefiting end-users with faster, more reliable service delivery.
• Scalability and Flexibility: SIPPIO’s cloud-based, subscription-based model offers scalability without long-term carrier contracts, allowing businesses to adapt quickly to changing needs. Its Voice Panel app simplifies user management and onboarding, reducing setup complexity and enabling remote work.

By integrating voice, analytics, AI, and messaging into Microsoft Teams, SIPPIO transforms Microsoft 365 into a comprehensive unified communications platform, reducing IT complexity, enhancing collaboration, and driving business efficiency.