Partners Don’t Get Enabled. People Do

In this expert-led session, Anton Silaev, Founder of ThePartnerGuy™ and B2B SaaS partnership strategist, joins the Kiflo team to explore a modern approach to partner enablement.

Learn why focusing on individual partner sellers—not just partner organizations—is the key to driving sustainable revenue growth.

Anton shares proven strategies from his Six Harmony Framework, including how to map the partner journey, tailor enablement for different personas, track meaningful KPIs, and future-proof your partner program with the right tools. Whether you’re a Partnership Manager or Head of Channel, this session offers practical insights to elevate your program.

Kiflo PRM

To grow a partner business using affiliate business models, companies can leverage performance-based strategies where affiliates—such as influencers, bloggers, or other businesses—promote products or services to their networks in exchange for commissions.

This approach expands market reach, drives lead generation, and boosts revenue without significant upfront costs, as affiliates are rewarded only for successful conversions.

Key steps include defining clear goals (e.g., increasing sales or brand awareness), recruiting affiliates aligned with your target audience, providing them with trackable links and marketing resources, and maintaining transparent communication to foster trust and engagement. The model’s scalability allows businesses to tap into new markets and audiences while optimizing strategies based on measurable ROI.

Kiflo offers a robust Partner Relationship Management (PRM) solution to streamline and enhance this affiliate-driven growth. Its platform simplifies affiliate program management by providing tools for seamless onboarding, real-time tracking of leads and commissions, and automated reward calculations, eliminating the need for manual processes or spreadsheets.

Kiflo’s customizable partner portals enable businesses to share marketing collateral, training materials, and performance analytics, keeping affiliates engaged and informed. Features like unique tracking links and CRM integrations (e.g., HubSpot, Stripe) ensure accurate attribution and efficient data flow. By offering transparency into deal progress and payouts, Kiflo builds trust, motivating affiliates to drive more referrals.

The platform supports various commission structures, allowing businesses to tailor incentives to affiliate performance, which fosters scalability and sustained growth across affiliate, referral, and reseller programs.