A key facet of defining your channel platform strategy is integrating together the right combination of apps that best suit and enable your desired digital business model.
In our best practices community we showcase case studies and vendor best practices that help illustrate the options available to you.
Extending PRM Capabilities
PRM (Partner Relationship Management) applications provide the tools for building partner ecosystems, with a suite of features that can implement a variety of different business models.
Allbound is one of the leading players in this sector, a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management. They support all stages of partner selling with an all-encompassing platform that facilitates prospect communication, deal registration, and pipeline management for optimal profitability and tracking.
PRM apps can be further extended through plugin apps provided by third-party partners. A keynote example is IncentivePilot, which can be used to develop gamified campaigns that live inside your PRM or be used stand-alone, with a goal of increasing engagement by eliminating friction and multiple logins for partners.
Tie IncentivePilot into your existing channel technologies to amplify engagement with trainings, enablement, partner tools, and more.
Kensington
They offer a number of PRM integrations, with one example being Allbound.
As described in this case study Kensington used this integrated combination to boost their partner engagement into their Allbound-powered PRM portal. Incentive Pilot.
Kensington doubled partner engagement in their Advantage Portal and drove new pipeline-building activities in just six weeks with IncentivePilot’s poker game.
In this webinar session Pete Rawlinson, CMO of Allbound, and Ornella Nardi, Sr. Client Engagement Manager, explore the case study and discuss “how PRMs have been doing things wrong” and why the partner experience should be at the core of your partner initiatives.
