How Kaseya is Redefining MSP Enablement – Greg Jones

In this episode of Partnerships Unraveled they’re joined by Greg Jones, SVP of Business Development at Kaseya, who shares his unique approach to driving MSP success—by flipping traditional vendor marketing on its head.

Greg unpacks why Kaseya prioritizes partner enablement over product evangelism, offering actionable insights on how MSPs can generate recurring revenue, leverage MDF effectively, and overcome common marketing roadblocks.

He also reveals surprising data on what truly drives ROI in partner marketing (hint: it’s not big-budget events) and why smaller, more focused campaigns are delivering exponential results.

Kaseya MSP Enablement

Kaseya is redefining Managed Service Provider (MSP) enablement by delivering a comprehensive, integrated approach that empowers MSPs to streamline operations, boost profitability, and enhance service delivery through innovative tools, automation, and tailored support.

At the core of this transformation is Kaseya’s IT Complete platform, which combines a suite of solutions—such as remote monitoring and management (RMM), cybersecurity, backup, and IT documentation—into a unified ecosystem. This integration eliminates the need for MSPs to juggle multiple disparate tools, reducing complexity and operational overhead while improving efficiency.

A key aspect of Kaseya’s strategy is its focus on automation and artificial intelligence (AI). Products like Kaseya 365, which includes offerings such as Kaseya 365 Endpoint and Kaseya 365 User, leverage AI-driven automation to handle repetitive tasks, remediate issues proactively, and enhance security across endpoints and user identities. This allows MSP technicians to shift their focus from mundane maintenance to strategic, high-value activities, significantly increasing productivity and client satisfaction.

For instance, the inclusion of SaaS Alerts in Kaseya 365 User subscriptions helps MSPs monitor and protect clients’ SaaS applications, addressing modern security challenges at no additional cost.

Sales and Marketing Support

Kaseya also redefines MSP enablement through its robust sales and marketing support. Programs like Powered Services and Powered Services Pro provide MSPs with ready-made marketing campaigns, sales training, and one-on-one coaching to help them generate leads and close deals effectively.

These resources are designed to bridge the gap for MSPs who excel technically but may lack expertise in business development, enabling them to grow their recurring revenue and compete in a crowded market. The addition of frameworks like TruMethods further equips MSPs with proven strategies to scale their operations.

Moreover, Kaseya emphasizes affordability and profitability. By offering bundled solutions at a lower cost—such as Kaseya 365, which has reportedly added significant annual profitability to thousands of partners—MSPs can deliver more value to clients while improving their own margins. This aligns with Kaseya’s mission to elevate MSPs to the profitability levels of other professional service industries, like legal or financial firms.

Through continuous innovation, a customer-centric approach, and a commitment to simplifying IT management, Kaseya is reshaping how MSPs operate, positioning them not just as service providers but as indispensable partners in their clients’ success. This holistic enablement—spanning technology, business growth, and operational efficiency—sets a new standard for the MSP industry.