Crack the Chamber Code – Partnering With Your Local Chamber of Commerce

In this 30-minute Channel Program webinar, Matt Solomon and Caitlyn Jopp share a proven strategy to position your MSP as a trusted advisor, host value-driven events, and convert Chamber members into recurring revenue clients.

You’ll walk away with ready-to-use outreach templates, onboarding tips, and a step-by-step rollout plan to create a sustainable lead funnel through your local chamber.

Why Partner with a Chamber of Commerce?

Managed Service Providers (MSPs) thrive on trust, expertise, and relationships. In an increasingly competitive market, building a consistent pipeline of high-quality leads is critical for sustained growth. One often-overlooked but highly effective strategy is partnering with local Chambers of Commerce.

These organizations serve as hubs for local businesses, fostering networking, advocacy, and community engagement. By strategically aligning with a Chamber, MSPs can tap into a steady stream of warm, trusted referrals.

Chambers of Commerce are trusted institutions that connect businesses, promote economic development, and provide resources to their members. For MSPs, these organizations offer a unique opportunity to:

• Access a Pre-Vetted Network: Chambers attract a diverse range of businesses, from small startups to established enterprises, many of which need IT services but may not know where to turn. These businesses often rely on the Chamber’s recommendations, making referrals inherently warm and trusted.
• Build Credibility: Associating with a respected community organization enhances an MSP’s reputation. Chamber membership signals reliability and commitment to the local business ecosystem.
• Foster Relationships: Chambers host events, workshops, and networking opportunities that allow MSPs to build genuine relationships with potential clients and referral partners.
• Gain Market Insights: Chambers provide valuable data on local business trends, challenges, and opportunities, enabling MSPs to tailor their services to meet specific needs.

Many Chambers offer member-to-member discount programs or exclusive benefits to encourage collaboration. Propose offering discounted IT assessments, managed services trials, or cybersecurity audits to Chamber members. This not only provides value to the Chamber’s network but also positions your MSP as a go-to resource. For example, a free IT health check for Chamber members can lead to upsell opportunities and long-term contracts.