Microsoft
UC Partners
The market for Unified Communications is exploding, driven by the increasing adoption of cloud-based communication platforms, hybrid work environments, and the integration of AI to enhance functionality.
Microsoft UC, centered around Teams and integrated with Microsoft 365, presents a significant opportunity for MSPs to deliver scalable, secure, and innovative communication solutions to businesses of all sizes.
This business plan outlines a market research strategy for MSPs to capitalize on Microsoft UC, with a focus on leveraging AI capabilities and partner ecosystem products to differentiate offerings, drive customer value, and increase profitability.

Devices and Rooms
The core collaboration apps can be extended and enhanced through an extensive community of partners who offer a catalogue of mobile and conferencing room devices.

Operator Connect
Service providers like Vodafone, Bell, Orange and Verizon connect Teams to their telephony networks to offer a suite of integrated apps and calls, through the Operator Connect gateway.


Accelerator Guide
Accelerators aggregate multiple vendor programs to offer a high speed GTM engagement, and co-ordinate lead gen campaigns.

Market Roadmap Report
Market research and sales frontline insights that define the key buyer trends and product segments for partners to address.

Partner Community
Online social workspace to connect with new partners from around the world, with regular webinars to showcase channel programs.