Growing Sales Through Partner Marketplaces
Our ongoing expert article series shares insights on business models and technologies for building Partner Ecosystems.
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Best Practices
Partner Ecosystems – Next Generation Channel Business Models
Vendors including AWS, Microsoft, Shopify, Zoom, Slack and many others have pioneered a dynamic new channel business model: The Platform…
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Industry Insights
Why 2024 Will Be Known as the Inflection Point for Marketplaces and Partners: Jay McBain, Canalys
B2B marketplaces are on track to command a massive $17 trillion by 2030, according to a McKinsey & Company projection…
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Industry Insights
Open Banking: A Blueprint for Digital Innovation Enabling Partner Ecosystems
Open Standards and Developer Portals provide a platform for enabling developers to build innovative new digital services.
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Industry Insights
TMF: Exemplar Blueprint for Industry-wide Digital Ecosystem
Telco forum group offers an organizational and tooling blueprint for how industries can co-develop a shared Digital Ecosystem platform model.
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Industry Insights
Enterprise DevOps Ecosystems – Modular Platform for Building an Integrated DevOps Toolchain
Atlassian offers an open ecosystem approach where a multitude of different vendors can be plug and play integrated together to…
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Industry Insights
Blockchain Ecosystem – Blueprint for Partner Collaboration Model
Blockchain ecosystems are typically decentralized, meaning that no single entity has control over the entire network.
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Industry Insights
Why the Azure Cloud Marketplace is Key for Channel Partners: Darren Sharpe, Microsoft Marketplace
Microsoft offers a co-selling program and marketplace platform to maximize sales success for their partners.
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Best Practices
How SaaS Businesses Can Grow their Revenues by Listing on Cloud Marketplaces like AWS and Azure
By leveraging the reach and credibility of these platforms, SaaS companies can tap into a vast pool of potential customers…
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Partner Showcase
AWS Marketplace: Co-Selling Strategies with the World’s Largest Hyperscaler
Participating in the AWS Marketplace yields partner benefits including richer deal sizes, increased net new business and accelerated sales cycles.
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Partner Showcase
Unlocking Growth at DigitalOcean Through Cloud Marketplaces with Fer Oliveira, VP of Ecosystem
DigitalOcean offers multiple partnership pathways, from a flexible solutions partner program, to startup-specific partnerships and Marketplace application partners.
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