Meaghan Moore – Scaling Across Every Route to Market | Partnerships Unraveled

In this Partnerships Unraveled episode, Alex Whitford sits down with Meaghan Moore, Vice President, Global Partner Marketing at ServiceNow, to explore what it takes to triple revenue from $10B to $30B in just two years.

For Meaghan, the formula combines building a scalable partner ecosystem, maintaining laser focus, and embracing AI-driven innovation.

She shares how she’s navigating hyper-growth while expanding ServiceNow’s partner network from a handful of SIs to more than 2,800 active partners, and aiming for 10,000 in the near future.

Discussion points:

• Laying the foundation for partner marketing at a massive scale
• How to create focus and clarity in the middle of rapid change
• The role of resilience and psychological safety in high-pressure environments
• Knowing when to shift from building to scaling a route to market
• Encouraging AI adoption across teams and driving breadth before depth

If you’re leading through rapid expansion or evolving your partner strategy, this conversation is packed with practical lessons and leadership insights.