Best Practices
Event Marketing Platforms to Run Highly Engaging Online Event Experiences for your Prospects
Powerful apps for organizing, hosting and promoting compelling webinar events.
A keystone foundation for successful digital marketing are online events, such as webinars and live streams.
These provide the ideal follow on tool to further engage potential customers deeper into your brand having initially gained their attention through Digital Marketing campaigns.
This article provides a shortlist of some of the different event platforms you can use to organize and promote different types of engagements.
What they highlight is the range of possible experiences, from straightforward webinar presentations through livestream broadcasts to large-scale virtual reality conferences, and via models that are more passive and educational, or those that emphasize peer networking as a key part of the event experience.
Deciding on which to use is determined by your overall marketing campaign goals and the specific prospect journey you are planning.
| Event Marketing Portal | An Event Marketing Portal offers features for organizing and promoting an event end-to-end, such as the Event Web Site, Guest Registration and Management, Speaker Sessions, Email Marketing and Ticketing. Typically they offer integrations to Webinar Event applications for delivering the individual speaker presentations. | |
| HeySummit | HeySummit offers a powerful platform for organizing small to large virtual events, with features including a web site builder, scheduling speaker sessions, integrations with an array of webinar tools and a suite of digital marketing and ticketing tools. | |
| SplashThat | Splash also offers an event marketing platform that provides a suite of features for organizing a schedule of online events around a ‘Virtual Venue‘ model with guest management, ticketing and integrations with Zoom, Salesforce and Marketo. | |
| Webinar Events | Applications that provide the core functionality of hosting and delivering webinar presentations. These often include guest registration features. | |
| Zoom Events | Multi-session, multi-day, virtual or hybrid, Zoom Events simplifies event management with advanced features that help you create a successful virtual experience your audience won’t forget. | |
| BigMarker | Whether you’re hosting a one-hour webinar, a three-day conference, or a 24/7 content destination, BigMarker provides a powerful platform to produce, publish, and generate actionable data around great content. | |
| Sequel | Run webinars and live events directly on your website for an integrated customer journey and to drive high value actions that turn into revenue. | |
| WebinarJam | WebinarJam’s cloud-based broadcasting technology allows you to reach up to 5000 people in one presentation without breaking a sweat (or breaking the bank). | |
| CVent | An easy, powerful webinar platform. Use intuitive production tools to create engaging webinars that will wow your attendees. | |
| LiveWebinar | LiveWebinar is a cloud-based solution with superior screen sharing, live video streaming, and recording features, plus customized branding, social media broadcasting, and audience engagement analytics. | |
| Wistia | Wistia helps marketers create and manage videos, host webinars, generate leads, and measure video performance—all in one place. | |
| Streaming Events | Events that focus more on a broadcast mode to a live online audience. | |
| StreamYard | A professional live streaming and recording studio in your browser. Record your content, or stream live to Facebook, YouTube, and other platforms. | |
| Restream | Create top-quality live videos and get more views. Easily stream to X, YouTube, Facebook, Twitch, and other platforms at once. | |
| Virtual Networking | As the name suggests Virtual Networking offer online events with an emphasis more on the interactive functionality for attendees to connect with one another. | |
| Airmeet | From virtual summits and webinars to meetups, workshops, and everything in between, Airmeet is an event experience platform for bringing people together from wherever they are. | |
| Gather Round | Gatheround is a team bonding and community engagement platform for people-focused organizations seeking to build relationships and strengthen teams in an era of disconnection and distraction. | |
| Brella | Brella is the world’s leading event platform for in-person, virtual, and hybrid events. With the world’s first intent-based matchmaking algorithm, powered by Artificial Intelligence, Brella is used by the largest events in the world to help attendees and exhibitors reach their business goals. | |
| Gather | Bring your community together in a digital space where everyone can naturally move around, talk to each other, and share experiences. | |
| Virtual Conferences | Virtual Conferences expand on this approach by another dimension, offering an environment for mirroring a large-scale conference, sometimes using Virtual Reality to deliver this as an immersive 3D experience. | |
| 6Connx | 6Connex is the leading provider of in-person, hybrid, and virtual event technology for enterprises worldwide, including meetings, virtual venues, environments, learning management, webinars, and more. | |
| Virbela | Virbela brings people together to work, learn, meet, and train in immersive virtual worlds. | |
| vFairs | Create virtual conferences for your business while sparking audience excitement through networking, gamification, and immersive virtual meeting experiences. | |
