PRM

Platforms

Services | PRM Platforms

Scaling Channel Revenues

How PRM Transforms Partner Sales in the Digital Age

Managing and scaling partner ecosystems requires more than traditional strategies—it demands a digital transformation of the partner business model.

Enter Partner Relationship Management (PRM) applications: the technologies that empower organizations to streamline, optimize, and accelerate their channel sales operations.

PRM applications are revolutionizing the way channel sales teams operate, enabling them to rapidly scale revenues by digitizing critical processes and embracing RevOps best practices.

Solution Capabilities

Partner Portals

PRM applications provide a suite of tools for recruiting, on-boarding and managing your partner ecosystem, built around a user portal that can be tailored with a suite of functionality like deal flow and training.

PartnerOps

These ecosystem portals can be designed to implement 'PartnerOps', the application of RevOps best practices to channel partner management, configuring them to implement a repeatable, streamlined sales machine.

Digital Marketing

A critically important partnering function is co-marketing, executing demand generation campaigns that drive lead flow for partners, achieved through micro-sites, landing pages, rebranded expert content and webinars.

Industry Insights

Best Practices and Technology Solutions for Implementing High Performance Channel Selling.

The MEDDIC framework is a widely respected sales qualification methodology designed to help sales teams systematically assess and close complex B2B deals with greater predictability and efficiency.
Learn why focusing on individual partner sellers—not just partner organizations—is the key to driving sustainable revenue growth.
RevOps aligns sales, marketing, and customer success teams to optimize revenue generation and enhance customer experiences.

Solution Guide

Our team and partners can help guide you through adopting and implementing this strategy. Read this guide for:

We can schedule a learning journey suited to your needs.

Guide

PDF download with expert insights.

Webinars

Regular learning events with domain experts.

Vendors

A directory of vendors offering solutions.

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