Channel Strategy

Growing Partner Sales

The core goal of the Channel Partners Network is to grow sales for our members, and we offer a suite of consulting services to help vendors at any stage of their partner program.

Industry Insights & Trends

Revenue Business Models

Channel Strategy, Business Growth.

Our services empower your organization to build, optimize, and accelerate a high-performing channel partner ecosystem.

We collaborate with you to understand your product sales model, identify ideal channel partners, and execute a campaign to recruit and engage them.

New Revenue Opportunities

Channel partners open up new markets to expand into, both in terms of geographies and also product segments and unique, lucrative niches.

Successful Selling Practices

Recruiting partners is only the first step. They must also be enabled and supported through the selling process, equipped with the skills to develop and close deals.

Scaling Operations

To achieve significant revenue growth through channel partnerships, successful practices must be scaled across a broad ecosystem of partners in a consistent, repeatable way.

Channel Campaigns

Partner Profiling
and Recruitment

We dive deep into your product, sales strategy, and target market to craft a razor-sharp profile of your ideal channel partners. Then, we scour the market to deliver a curated list of 100–200 top-tier partners, complete with detailed profiles and contact info, plus a dynamic engagement plan to kickstart powerful collaborations.
Cybersecurity
75%
Microsoft Azure / 365
95%
Managed Desktops
80%

Ideal Partner Profile

Partner Profiling is the process of identifying and defining the characteristics of an ideal channel partner.

Channel Business Plan

We work with you to understand your business and growth ambitions, and develop a channel program to realize those goals.

Market and Product Strategy

Analysis of your products and services, the market segments they address, and the opportunity to expand into further solution categories and geographies.

Engagement Campaigns

Strategy is one half of the equation, the second is execution. Success will also require promotion and selling, content marketing, podcasts and webinars.

We can design solutions for the smallest to the largest of businesses.

Channel Strategy Services

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