SOLUTIONS

Partner

Marketplaces

Redefining the Channel Partner
Playbook for Cloud Ecosystems

THOUGHT LEADERSHIP SERIES

Channel Strategy in the Era of the Vendor Marketplace

Cloud marketplaces have emerged as a transformative force, redefining how businesses procure, deploy, and manage technology solutions.

Operated by industry giants like AWS, Microsoft Azure and Google Cloud, these platforms have transcended traditional software distribution models, creating a dynamic ecosystem where innovation, accessibility, and scalability converge.

For channel partners—resellers, system integrators, and managed service providers—this shift represents not just a technological evolution but a profound market opportunity.

Channel Sales

Best Practices Guide

Cloud marketplaces are more than digital storefronts; they are strategic hubs that streamline purchasing, integrate with enterprise workflows, and offer unprecedented flexibility for businesses seeking to harness the power of the Cloud.

By enabling seamless access to a vast array of software, services, and solutions, these platforms have democratized technology adoption, allowing organizations of all sizes to innovate at scale.

Marketplace Sales Practices

It presents huge opportunity but also significant challenge for partners: How best to adapt their products to integrate into the marketplaces and the new engagement models required to drive demand and sales.

New Digital Business Models

For channel partners, this presents a new paradigm: a chance to move beyond traditional reselling and embrace value-driven roles as trusted advisors, solution architects, and service orchestrators.

Expert Learning

Webinars

Our agenda is delivered by a diverse spectrum of experts, covering the different facets that make up this complex topic.

David Allen

CEO & Founder

David Allen

CEO & Founder

David Allen

CEO & Founder

David Allen

CEO & Founder

David Allen

CEO & Founder

David Allen

CEO & Founder

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