Cloud Marketplaces

Best Practices for Growing Channel Sales through the Hyperscaler Marketplaces

The emergence of hyperscaler marketplaces is transforming channel and partner ecosystems.

These marketplaces offer customers direct access to cloud-based services, making them a preferred option for purchasing IT services.
Consequently, traditional channel sales are diminishing as customers opt to buy directly from cloud providers.
To stay relevant, channel partners must prioritize offering value-added services and support that differentiate them in the market.
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