PARTNER ACCELERATORS

Cloud

Marketplaces

Accelerating Channel Sales Through
Hyperscaler Partner Ecosystems

Listing, Marketing and Co-Selling Best Practices

Co-Selling

through Cloud Marketplaces

One highly effective channel strategy that has gained traction in recent years is listing on popular Cloud marketplaces such as for AWS and Azure.

SaaS, IT and Consulting vendors can tap into a vast pool of potential customers by leveraging the reach and scale of these platforms, and the streamlined procurement they offer buyers.

The Tackle report highlights:

Marketplace Growth

Cloud marketplaces have experienced an incredible 500% growth in buyers, forecast to reach $100B by 2026, with interest spanning across sectors—from DevOps to business applications.

Storefront Evolution

With a 70% year-over-year increase in cloud buyers, ISVs will think about setting up their own storefronts, providing customers with personalized purchasing experiences while transacting through marketplaces.

Best Practices Community

Our social workspace for partners to meet and collaborate, with workshops to share best practices on how to successfully adopt this strategy for your business.

Accelerator Guide

A best practices and vendor services guide for fast-tracking your sales success on Cloud marketplaces.

Choosing the Right Marketplace

Evaluate the target audience and features of AWS and Azure to determine the best fit for your SaaS product.

Create a Compelling Listing

Highlight the unique value of your SaaS offering, and set competitive pricing that aligns with market demand and offers value to customers. Use keywords to improve the discoverability of your listing.

Download Solution Guide and browse Partner Services.

Channel Academy

Upcoming
Workshops

Our partner community hosts a regular schedule of channel best practice learning and networking events.

Engaging and Informative Partner Learning Workshop

Our partner community hosts a regular schedule of channel best practice learning and networking events.

Engaging and Informative Partner Learning Workshop

Our partner community hosts a regular schedule of channel best practice learning and networking events.

Industry Insights

Growth market, product strategy and selling insights explaining the revenue opportunity for partners.

Read the article series.

Microsoft offers a co-selling program and marketplace platform to maximize sales success for their partners.
Participating in the AWS Marketplace yields partner benefits including richer deal sizes, increased net new business and accelerated sales cycles.
Tackle.io explain how Marketplaces can increase the size of Cloud deals by 30% and reduce their sales cycle by up to 50%.
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