Channel as a Service > Cloud Marketplaces
Cloud Marketplace Co-selling
The emergence of hyperscaler marketplaces is transforming channel and partner ecosystems. These marketplaces offer customers direct access to cloud-based services, making them a preferred option for purchasing IT services.
Consequently, traditional channel sales are diminishing as customers opt to buy directly from cloud providers. To stay relevant, channel partners must prioritize offering value-added services and successfully co-sell with the Cloud providers.