Imagine getting the most elite kind of marketing for your business without spending a single dollar.
In this video, SaaS guru Dan Martell shares 4 strategies to build the most powerful SaaS affiliate program ever.
Contents of this video
- 00:00 – How I learned how to build incredible SaaS affiliate programs.
- 00:56 – The perfect payout strategy for your SaaS Affiliate Program.
- 02:10 – How to create a bulletproof affiliate offer.
- 03:35 – How to set your affiliates up for success.
- 04:35 – Operationalize the affiliate channel
Dan runs the SaaS Academy and offers the SaaS Strategic Partner Playbook, a free resource that defines the 5 pillars of structuring a winning SaaS strategic partnership.
Everflow
An example of a vendor who can enable this type of sales model is Everflow.
Their platform enables tracking of a suite of digital activities, such as links, impressions and QR codes, and from these build a deep understanding of the performance of campaigns, with tools to tie all this together including integrations with third party apps, for example Everflow links in with Hubspot, and the technology manages with the nuances and challenges of digital selling, such as dealing with ‘coupon poaching‘.
One of the core business models employed in this scenario are affiliate programs, and in this blog they describe how to set one up for a SaaS company.
Of course when we say SaaS we typically think of web applications like CRM, but really we’re talking about a general category of online services, that can encompass a very wide spectrum of digital business models, those typically satisfied through some form of subscription.
Two Everflow case studies powerfully illustrate the approach.
The feature video accompanies this case study, which explains how Fanatics implemented a hugely successful affiliate program. Fanatics is building the leading global digital sports platform, complete with offerings including e-commerce and licensed merchandise, physical and digital trading cards and collectibles, and online sports betting and iGaming.
Another excellent example is this case study, where Everflow describe how Dutch bank Bunq is using their technology to power their ‘Invite a Friend‘ campaign. In less than six months, 300 new relevant affiliates joined the Bunq affiliate program and generated thousands of new user registrations.
