Sales Strategies

Selling Through the AWS Marketplace

The AWS Marketplace provides a new sales channel for ISVs and Consulting Partners to sell their solutions to AWS customers. 

The AWS Marketplace provides a new sales channel for ISVs and Consulting Partners to sell their solutions to AWS customers.

It looks quite different now than it did ten years ago.

Jointly with the AWS Partner Network (APN), it helps ISVs and Consulting Partners to build, market, and sell their AWS offerings by providing valuable business, technical and marketing support.

The marketplace caters for multiple categories of vendor solutions, such as by service type like Business Applications and Professional Services, by capability like Migration or DevOps, and by industry including Media and Government.

You deploy your solution as SaaSAMIContainer, or Data and make it available for customers around the globe or certain countries you specify. Their seller guide provides a complete overview of all the product types supported on AWS Marketplace.

It enables you to focus on building your product while the AWS Marketplace manages metering, billing, collections, and payment disbursements, and supports numerous pricing options for your software including bring your own license (BYOL), pay-as-you-go and long-term commitment plans.

Go To Market Support

AWS provides a comprehensive program of support to accelerate your GTM (Go To Market) strategy, with standardized and custom demand generation packages and flexible GTM support.

You can build your GTM foundation using self-service AWS Marketplace Seller GTM Academy to develop and execute campaigns and scale your growth with programmatic access to GTM investments, resources and AWS-led campaign inclusion.

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