Channel Sales Playbook

The Channel Sales Playbook provides a best practices guide for planning and implementing channel business models.

Based on case studies of leading channel organizations such as Microsoft, VMware and Redhat, the guide distills their practices into a business model blueprint, and combines it with PRM* vendor capabilities so that those practices are easily and quickly repeatable.

Channel Management Best Practices

Learn about the different practices used to successfully recruit, develop and enable partners, covering digital marketing, co-selling and much more..

PRM Capabilities

Understand the vendor tools available to implement these practices, and where and how to apply them, such as partner portals, deal registration and assignment, guided selling playbooks and co-solution design management.

* Partner Relationship Management.


Download as a PDF. We can also initiate a copy as a live Google Doc that can then be customized to create your own strategy, co-edited with our expert team.

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