DOUBLE TROUBLE: Differentiating Partnerships from Other Groups with Asher Matthew & Kelly Sarabyn

Channel gurus Kelly Sarabyn, Asher Mathew and Barrett King team up to present this talk on Partnerships in SaaS.

The thrust of the talk is to define the specifics of partnering, differentiating it from sponsorship where one party pays the other. Partnerships are distinctly where two organizations collaborate for mutual benefit.

The trio examine this challenge to draw out the critical elements that make for successful partnering. Kelly concludes with a key insight that while the dynamic of organizational equals is the founding principle, there are different scenarios of partnering where in some cases they can be low to no touch at all, and indeed some can actually be monetized.