Partner Accelerators | Campaigns

Content Campaigns

A key activity within our Partner Community are webinar events. Members can create and host their own events.

Contributed content populates a Partner Model intended to showcase solution capabilities and drive new sales opportunities.

How to create Community Events

The main content formats required are:

Services

The Cloud Experts acts as a reseller for the Partner, with a particular emphasis on audits and assessments, services that can be sold online and catalyze the first step in a customer journey that leads to a full engagement for the Partner. For example the FinOps Audit Report.

Buyers Solution Guides

Slideware presentations that provide a best practice guide for potential buyers, and that act to integrate multiple partners into a single solution that augments the core Cloud services, such as this one for Azure Virtual Desktop.

Expert Articles / Series

Partners can publish any number of guest blogs, which are shared widely across social media and promoted directly to key influencers. These are ideal for showcasing thought leadership expertise that then links to partner solutions, such as this example for SAP on Azure.

Webinars

The Webinar Academy is a primary method of engaging prospects and driving lead flow. The webinar platform is a powerful marketing suite with features including registration incentives, affiliate referrals and much more..

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