Selling Through the AWS Marketplace

Opportunities for Hyper-Growth and Competitive Advantage for AWS Partners

AWS CEO Adam Selipsky describes that the Cloud boom is only just getting started, highlighting that only 10% of IT workloads have been migrated.

The AWS Marketplace offers a key route to market with the scale to realize this potential. It provides a new sales channel for ISVs and Consulting Partners to sell their solutions to AWS customers.

Navigating the complexity of the marketplace can prove a significant challenge, and sales success naturally still requires a well thought out and incisively executed campaign strategy.

Our guide offers a fast-track primer for understanding the critical dynamics of the opportunity and how to formulate and execute a revenue accelerating marketplace strategy, covering product, technology and AWS co-selling foundations.

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