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Accelerate Your Microsoft Co-Selling Business with the Commercial Marketplace

Microsoft offers a co-selling program and marketplace platform to maximize sales success for their partners.

This entry is part 3 of 5 in the series Selling Through Marketplaces

The Microsoft Co-Sell program is a key pillar enabling their partner ecosystem.

It is structured to organize partners around solutions and support their collaboratively selling together.

Resources include go to market guides, sales playbooks and solution partner designations.

Commercial Marketplace

A flagship component of the program is the Commercial Marketplace, a catalog of solutions from their partners, listed together with their Microsoft solutions, connecting you to businesses, organizations, and government agencies around the world. The marketplace is available in more than 100 countries and regions.

Jake Swenson, VP of the Commercial Marketplace, sets the scene in this interview. The market is becoming increasingly competitive for ISVs and they need to develop smarter routes to market that grow revenues while reducing costs, tapping into the massive market for Cloud services, and the marketplace provides a platform for achieving that.

In this presentation they explain that the commercial marketplace is the key that unlocks co-sell and activates over 35,000 field sellers to be an extension of your sales and marketing team.

Learn how to partner with their field and land enterprise deals by selling through the marketplace and get best practices on how to leverage new features and enhancements like multi-year SaaS, private offers, Azure consumption commitments, and more to grow your business.

Video Library

Recently Microsoft hosted a webinar summit to provide a comprehensive showcase of the marketplace and how best to participate:

Series Navigation<< The Effects of Hyperscaler Marketplaces on Channel Sales & Partner EcosystemsCo-Selling Through the AWS Marketplace: Building and Executing a Cloud Go To Market Strategy in the Era of Partner Ecosystems >>

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